Today a friend from who worked at a Designer Apparel company called me somewhat depressed. His company closed their showroom and he has been out of work for 4 months without any prospects for work. I felt his pain and asked him to join me for lunch so we could figure out his next step. Over lunch I asked him how he was feeling. Frustrated, concerned, worried, and wondering if he would find work were some of the emotions. He did everything you are taught to do when looking for a job. He had called everyone he knew, went on line to see what jobs were posted, sent resumes everywhere, but to no avail. Well, my first step was to change his attitude. Because feeling the way he was feeling was not going to help him one bit. Then I asked him where the opportunity was in this challenge? How could he turn it around so that his next position was perfect and soon? By the time we were done he had the beginnings of a great plan which if he follows through (which knowing him I believe he will) could give him his own business, that he would love, with the potential to earn oodles of money. I also told him to get the book “The Success Principles” by Jack Canfield to help him bring his plan to fruition. Which brings me to the basic concept which is: “Where is the opportunity in every challenge that you have?” Remember the right attitude is a big part of succeeding.

With the economy being what it is today every industry is fighting for survival and the fashion industry is no exception. Fashion is the only industry where styles go “out” of fashion and then they come back “in”. In a sense it is a very volatile and fickle industry. And in to this whirlpool of movement and the ins and the outs of fashion came The Recession.

With this economic scenario what is a person to do? Jobs are essential as more often than not, based on the take-home people are paying off mortgages, credit debts and loans. All your regular tried and tested ways of getting another job when the job market is so tight are sometimes in vain. You would really then need to sit back and take a long hard look at your methods and come up with something where you get a job and one that you enjoy that meets your career expectations.

Finding a job during recession need not mean you have to compromise to an extent you feel you are short changing yourself. It just means you have to find a way to get a foot in the almost closed door and make it open for you. Employers are now looking to boost their revenue potential and one way you could present yourself as a potential candidate is to focus on companies that are still growing. If your resume highlights your successes rather than your oh-so long list of qualifications then you stand a better chance at getting the second call. “Over-qualified” is a curse during recession because the more your degrees and diplomas the more prospective employers feel you are looking for a large pay package. Don’t forget, people are still buying clothes, shoes, handbags whatever just not as much. The fashion industry cannot come to a grinding halt we just have to continue wading their way through the recession period so cost cutting is paramount in our thinking.

You want that job and you want that the employers should notice your resume among the thousands they receive. Don’t fall in to the old trap of sending out a standard resume to a large number of companies. Doing this means you have given all companies an open invite to your resume thereby negating its potential value and you are commoditizing yourself. Your resume needs to stand out.

Jamie Varon 23, had her heart set on working at Twitter. She already applied for a position on the companies website. She had asked a friend at Google to put a good word in for her. She even showed up at the company’s web site with a bag of cookies in an effort to charm the recruiter into meeting with her. All to no avail. What she did next was sheer brilliance. She created a web site called twittershouldhireme.coom which included her resume and recommendations plus a blog which detailed her quest. Within 24 hours the company contacted her and she had a meeting set up at Twitter. She also received two job offers from other tech companies that had noticed her site. Talk about thinking outside the box. This is the kind of thinking you need to do in order to stand out from the crowd.

Your first move should be to make a list of what kind of job you really want. Design the job in your head. Than write down what it looks like down to the details of what you will be doing each day, how you will dress, and what you will be paid. Don’t let fear take over. By taking time off to detail what you are looking for you are giving yourself a vision of what your next job is. Than start looking at companies that fit the bill. Once you have narrowed them down to the top 15 – 20 companies, next start your campaign to find a job in those companies. Again be creative, look for companies that are doing well and growing. There is always someone doing good business in every kind of economy.

Four years ago I found myself unemployed. The division I ran for 17 years was being closed and there wasn’t another position being offered. This was a crushing blow as I thought of this company as my home. While I was incredibly upset on the day it happened the next day I found myself excited by the possibilities. Wow, I could reinvent myself. Four years later I have an even better position as President of a major celebrity brand with a very successful company making more money than at my previous company. Again having the right attitude is a major part of the process.

The next step is your resume. Seek help from professional resume writers. Remember if you reveal everything about you in the resume then you are giving the reader an open invite to make snap decisions. Matters are complicated enough what with your resume having to clear three levels in one go, the junior HR recruiter who is working on key words, the next level manager who is looking for experience and skills and finally the actual recruitment person who has to ensure you are the right foot for the shoe. A sluggish economy requires that your resume must fit every framework. Be exact and not vague in detailing your eligibility. They are looking for people who can think on their feet and offer viable solutions not general ideas.

Your aim is to let your prospective employer know you are flexible, your experience can only bring positive results to your new job, you are able to read situations, take required action and get positive results whenever the need arises. If you feel you can start at a lower salary for a short period on the condition that you will get an increment when the economy settles, be open to it. This indicates your willingness to adjust to the constraints the company is facing. It is always more important to take the best position than the most money as that is what will make your career more successful. In the fashion industry there are always people jumping from job to job with no staying power. Those peoples career always self destructs eventually. You need a home not just a paycheck. The money always comes as you grow in your career.

Now you have the interview. What are the next steps? You need to sell yourself in the interview the same way you would sell any product. Make a presentation on how you would benefit the company and fulfill their needs. Do your research. Know the company, know the job and it’s requirements and than show how your experience and strengths would solve their challenges. Show examples of how you have done this in the past. Be open and friendly in an interview and do not bring up any negative points. Do not tell them how hard it is to find a job, do not trash your old company or boss. Be very positive. Prospective employers want to work with pleasant people. I always wonder about negative people and have never hired one. I look for people who really want the job but are not desperate for the job.

Getting a job during recession is not an impossible task. All it requires is a little effort on your part, a little patience and some clear ideas on how you can bring opportunity to your doorstep.

Copyright (c) 2009 Create My Career

Marketing through the internet is extremely effective in reach to a large group of audience from different corners of the world. However, this approach is highly competitive as a result of which millions of users are opting for the online marketing approach. This has led to infinite numbers of websites highlighting same topic or depicting similar themes. It makes getting lost in the vast crowd of websites becomes easier. But with the presence of seo manchester service providers, scenarios look a lot better. A website’s performance depends largely on the SEO methods applied on it before getting listed on the search directories. SEO, or search engine optimization, is the approach to build a website’s reputation in the most positive way while being placed on the search engines.

The SEO process comprises of different techniques, like article submission, linking to top rated sites, socializing the site, checking on the correct set of keyword usage, and most importantly, taking necessary initiative to find out about originality of the content. SEO professionals need to be dedicated and hard-working. It is said that professionals of SEO in Manchester have a fixed time to enter the office but no fixed time to go out. The work pressure is immense. However, only those who love to accept these work pressures can able to achieve the highest level of success in this industry.

seo companies in Manchester always offer the maximum benefits in terms of website optimization process. Clients from all over the UK and other parts of Europe rely heavily on the SEO service providers of Manchester. They have a fast and expert approach to rely upon. The companies feature teams comprising of young talents with experienced professionals to take the search engine optimization procedures to an altogether different height. The whole approach ensures that client websites are met with the very best of outcomes in terms of traffic accessibility and search engine ranking.

Com, .net, .org, .biz, .edu, .info, .int, .GOV, .mobi, .aero. For many unsuspecting Internet surfers, these dot whatever mean no greater than being an extension name of the websites they are visiting. They do not realize that these three letters coming after a period or dot serve a great function in the webbed world of Internet.

Top-level domain or the last part of an Internet domain name serves as virtual, invisible fences in the immeasurable vast space of Internet. They denote classification and stratification. Top-level domains tell us the kind of website we are about to visit. .com is for commercial websites open for everybody to visit and register on, .biz is for businesses, .edu is for educational institutions (mostly schools, colleges, and universities), and .gov is for governmental agencies and entities. Each top-level domain corresponds to a certain association or classification in an attempt to organize the seemingly-impossible-to-organize portals of the Internet.

One of the latest addition to the list of approved top-level domains is the .travel domain. It was in May of 2005 that the idea of a top-level domain for the travel industry came about when the Internet Corporation for Assigned Names and Numbers (ICANN) approved the contract proposed by Tralliance to operate the administration of a top-level domain for the booming travel industry. Tralliance is a company that develops products and services to promote the efficiencies and convenience of e-commerce for the global travel and tourism industry. It’s headquarters is in New York.

It was in January of 2006 that the .travel registry was officially launched. Tralliance implements two standing policies in the registry for a. travel domain. First,. Travel top-level domain will only be granted to applicants whose eligibility is unquestionable as proven by an authentication from independent outside parties that include travel industry associations. An applicant’s eligibility will be checked and assessed based on the data they will provide to Traliiance and this will be subjected to yearly updating. Another, the Travel Partnership Corporation has set certain restrictions on the selection of domain names that applicants can use can have rights to use. These general policies are crafted to make sure that the administration of. Travel top-level domain will only lead to high level or reinforcement of industry identity and brands, as well as tested eligibility.

Tralliance has the vision of making the. Travel top-level domain an online community for the travel and *tourism industry* that is grounded on fairness and just policies. The Tralliance plans to expand and broaden this community by having an on-going recruitment of members for The Travel Partnership Cooperation. Tralliance seeks and promises to implement broad-based programs that will have the involvement of the online travel and tourism community.

Still young in administering the. Travel top-level domain, Tralliance has already accomplished considerably significant steps in building their dream of a coordinated, systematic online travel and tourism community.

As of latest reports from Tralliance, there are now 140 travel trade associations who have joined the Travel Partnership Cooperation. These travel trade associations are from nine industry sectors and 73 countries. Also, more than 60 travel trade associations are now actively participating in the authentication scheme set by Tralliance for. travel registry. These 60 travel trade associations are willingly doing evaluations, authentications, and recommendations for the approval of .travel registrations from many applicants. Applicants are also reported to be comfortable with this authentication scheme for it helps them in easily establishing their credentials.

Tralliance has also already established good tie ups with the United States and Canada. The US Department of Commerce worked with the .travel registry. This move is in honor of the National Tourism Week that focused on challenging states, cities, and tourism entities all over America to protect their tourism assets by registering their .travel internet domain names. The US Chamber of Commerce has also opened its lines for dialogue with Tralliance in lieu of its outreach program to every chamber across the nation. In Canada, the Tourism Commission has taken the step in establishing a new model for destination marketing. This is done by registering hundreds of .travel domain names for the country’s provinces, cities, and other frequently-visited destinations.

The Indian Tourism Ministry, the Euro Chambre (Europe’s association of all chambers of commerce), and about a hundred tourism leaders from the Middle East and Africa have also started taking initiatives in pumping up their travel and tourism industry through .travel registry.